Category Archives: Audi AG

Audi A8 ranks highest in large premium car segment and highest performing model overall, Audi A6 ranks highest in its segment in the 2012 J.D. Power and Associates APEAL study

The 2012 Audi A8 is the highest performing model in the study for the first time; 2012 Audi A6 receives the Most Appealing Midsize Premium Car designation

The Audi A8 received the award for the most appealing large premium car and is the overall best performing model in the 2012 J.D. Power and Associates APEAL study released today (July 25).

The study measures how gratifying ownership of a new vehicle is to consumers, who gave the Audi luxury flagship sedan high marks. In fact, the A8 received the highest score in the 2012 study. APEAL survey respondents also ranked the redesigned and progressive Audi A6 as the most appealing model in the midsize premium car segment.

Overall, Audi APEAL study scores improved by 13 points from 2011 results, indicating an immediate payoff for the Audi brand strategy to bring the most technologically advanced lineup of models to U.S. consumers in the luxury car market.

Audi moved up one position to rank 4th out of the 34 nameplates in the 2012 APEAL study. This is the 17th year of the J.D. Power and Associates US Automotive Performance, Execution and Layout (APEAL) Study SM, which examines owners’ assessments of the design, content, layout, and performance of their new vehicle in the first 90 days of ownership.

“Audi products have become the envy of the luxury automotive industry,” said Scott Keogh, President, Audi of America. “This is a result of our unwavering focus on developing premium vehicles that are intelligent in design, progressive in technology, and exceptional in performance. According to the 2012 J.D. Power and Associates APEAL Study, consumers are recognizing this as well. There can be no question that Audi has the right lineup for these times.”

The 2012 Audi A8 – the flagship of the Audi brand known for its superior design and progressive advances in engineering, technology and performance – received the APEAL award in the Large Premium Car segment. With a score of 902, the A8 was the highest-performing model in the 2012 APEAL Study. This marks the first time in the history of the study that an Audi model achieves this distinction. With its design and innovative Audi connect™ system which offers Google Earth™, Google™ Local Search, clear and efficient Google™ Voice Local Search, real-time weather, fuel prices, news and travel information as well as a Wi-Fi connection for up to eight devices, its no wonder that the A8 received such high marks by APEAL respondents. Audi is the only brand globally offering factory-installed wireless Internet, an advance now available in core models, such as the Audi A4, Audi A5 and Audi Q5.

The 2012 Audi A6 received the highest ranking in the J.D. Power and Associates APEAL study for the Midsize Premium Car segment. One of the most innovative and technologically advanced Audi models to date, the A6 boasts intelligent features such as head-up display, a MMI® touch pad that recognizes handwriting in multiple languages, a thermal imaging camera with night vision assistant as well as the Audi pre sense plus driver assistance system. The A6 also features Audi connect.

Other Audi models fared well in the J.D. Power and Associates APEAL study results: the 2012 A4/5, Q5, Q7, and TT all ranked third in their respective segments.

 

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AUDI – FASTEST GROWING PREMIUM BRAND AS SALES MORE THAN DOUBLE

Exclusive local dealer of Audi, ATL Automotive is reporting that sales of the premium brand in Jamaica increased by 135% between January and June this year, continuing on a record-breaking trend. At the end of June 2012, the dealer had already delivered 94 Audi vehicles to Jamaican customers compared to 40 during the same period last year.

Close examination of the figures from the Automobile Dealers Association (ADA) show that the increase can be largely attributed to the performance of three models. Leading the increase is the midsize sedan Audi A6 reflecting a 466% jump over last year. The current best seller in the premium midsize SUV segment, the Audi Q5 increased by 157.9%, while in the large SUV segment, sales of the Q7 rose by 100%.

General Manager and Audi Brand Manager at ATL Automotive says the vehicles are competitively priced with starting prices being $6.8M for the A6, $6.5M for the Q5 and $10.5M for the Q7. All prices include a three years’ service plan.

According to Mr Desnoes, the demand for Audi vehicles has been relatively high over the last two years. “There are far more Audi vehicles on the road now more than ever. Last year in particular, we noticed there was a high demand for Audis. We anticipated that the demand would be even higher this year and we have done the ground work to ensure that we have the volume to meet the customer’s demands and we are seeing amazing results at the half-year mark,” he explained.

According to Mr Desnoes, the company is fast approaching its 2012 sales target for Audi vehicles. “The year 2011 was the best for Audi in Jamaica as we sold 123 units. Based on average monthly sales so far, we expect to surpass last year’s total sales before September,” he pointed out.

Mr Desnoes is confident that Audi will further penetrate the market with the introduction of a compact SUV, the Audi Q3 set to arrive in Jamaica by September. “It is a compact SUV, which means it is coming at an even more affordable price point for those persons in the market for a smaller premium SUV. It is compact, sporty, versatile, efficient, powerful and has superior off road capabilities,” he noted.

Continuing, he added “the Q3 uses the same engine currently used in the Q5 which is a larger SUV with a seven speed Direct Shift Gearbox.  Described a pocket rocket, this vehicle will get you from 0-60kmh in 6.9 seconds while giving you the 37 miles per gallon and the versatility of a 4×4 performance synonymous with SUVs.”

The General Manager says the figures are encouraging going into 2013 when the company expects even more record breaking performances with the opening of the new sophisticated Audi and Volkswagen showrooms on Oxford Road in Kingston. “These state-of-the-art showrooms are unmatched by any other in the region and will wow customers. We have invested US$13M to build these showrooms. No other automotive company in Jamaica’s history has invested this much into a facility,” he noted.

The opening of the new showrooms in Kingston comes on the heels of the Montego Bay showroom which was opened in 2010, another major investment by the company in the automotive industry.

 

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Audi City: The metropolis cyberstore opens its doors


– First digital Audi showroom opens in the centre of London
– Sales chief Schwarzenbauer: “Visitors can expect a previously unheard-of level of personal customer service.”
– More than 20 locations in major international cities by 2015
Ingolstadt/London, 16 July 2012 – Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City. The first location opens today in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Over the next few years, Audi will secure more of these attractive locations, opening more than 20 stores worldwide by 2015. In future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.
“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.” Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually in order to make innovations understandable on an intuitive level.

 

With Audi City, the premium manufacturer is responding to customers’ changing needs. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Schwarzenbauer. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four
rings.”

This is particularly assured by the Customer Relationship Manager, who will be deployed in future at Audi City locations. This individual will be the customer’s central and consistent point of contact for all needs – from the first consultation to after-sales
and ongoing services. Plus, every Audi City is also connected to an Audi dealership that provides the entire spectrum of AUDI AG services as a single-point centre of competence.

With this highly personalized customer dialogue and the provision of individual services, Audi City represents a substantial expansion of the retail experience. In support of this, AUDI AG offers employee training targeted specifically at these urban stores and also supports the dealer in their selection and further training. Furthermore, employees increasingly have a more broad-based educational background – as IT experts, for instance, who are qualified to explain the digital world of Audi City. Their central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want. The stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, they will play host to readings, round-table discussions and exhibitions on issues such as urban development and mobility or on matters relating to art, culture and design.

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