Tag Archives: SUVs

AUDI – FASTEST GROWING PREMIUM BRAND AS SALES MORE THAN DOUBLE

Exclusive local dealer of Audi, ATL Automotive is reporting that sales of the premium brand in Jamaica increased by 135% between January and June this year, continuing on a record-breaking trend. At the end of June 2012, the dealer had already delivered 94 Audi vehicles to Jamaican customers compared to 40 during the same period last year.

Close examination of the figures from the Automobile Dealers Association (ADA) show that the increase can be largely attributed to the performance of three models. Leading the increase is the midsize sedan Audi A6 reflecting a 466% jump over last year. The current best seller in the premium midsize SUV segment, the Audi Q5 increased by 157.9%, while in the large SUV segment, sales of the Q7 rose by 100%.

General Manager and Audi Brand Manager at ATL Automotive says the vehicles are competitively priced with starting prices being $6.8M for the A6, $6.5M for the Q5 and $10.5M for the Q7. All prices include a three years’ service plan.

According to Mr Desnoes, the demand for Audi vehicles has been relatively high over the last two years. “There are far more Audi vehicles on the road now more than ever. Last year in particular, we noticed there was a high demand for Audis. We anticipated that the demand would be even higher this year and we have done the ground work to ensure that we have the volume to meet the customer’s demands and we are seeing amazing results at the half-year mark,” he explained.

According to Mr Desnoes, the company is fast approaching its 2012 sales target for Audi vehicles. “The year 2011 was the best for Audi in Jamaica as we sold 123 units. Based on average monthly sales so far, we expect to surpass last year’s total sales before September,” he pointed out.

Mr Desnoes is confident that Audi will further penetrate the market with the introduction of a compact SUV, the Audi Q3 set to arrive in Jamaica by September. “It is a compact SUV, which means it is coming at an even more affordable price point for those persons in the market for a smaller premium SUV. It is compact, sporty, versatile, efficient, powerful and has superior off road capabilities,” he noted.

Continuing, he added “the Q3 uses the same engine currently used in the Q5 which is a larger SUV with a seven speed Direct Shift Gearbox.  Described a pocket rocket, this vehicle will get you from 0-60kmh in 6.9 seconds while giving you the 37 miles per gallon and the versatility of a 4×4 performance synonymous with SUVs.”

The General Manager says the figures are encouraging going into 2013 when the company expects even more record breaking performances with the opening of the new sophisticated Audi and Volkswagen showrooms on Oxford Road in Kingston. “These state-of-the-art showrooms are unmatched by any other in the region and will wow customers. We have invested US$13M to build these showrooms. No other automotive company in Jamaica’s history has invested this much into a facility,” he noted.

The opening of the new showrooms in Kingston comes on the heels of the Montego Bay showroom which was opened in 2010, another major investment by the company in the automotive industry.

 

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Audi City: The metropolis cyberstore opens its doors


– First digital Audi showroom opens in the centre of London
– Sales chief Schwarzenbauer: “Visitors can expect a previously unheard-of level of personal customer service.”
– More than 20 locations in major international cities by 2015
Ingolstadt/London, 16 July 2012 – Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City. The first location opens today in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Over the next few years, Audi will secure more of these attractive locations, opening more than 20 stores worldwide by 2015. In future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.
“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.” Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually in order to make innovations understandable on an intuitive level.

 

With Audi City, the premium manufacturer is responding to customers’ changing needs. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Schwarzenbauer. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four
rings.”

This is particularly assured by the Customer Relationship Manager, who will be deployed in future at Audi City locations. This individual will be the customer’s central and consistent point of contact for all needs – from the first consultation to after-sales
and ongoing services. Plus, every Audi City is also connected to an Audi dealership that provides the entire spectrum of AUDI AG services as a single-point centre of competence.

With this highly personalized customer dialogue and the provision of individual services, Audi City represents a substantial expansion of the retail experience. In support of this, AUDI AG offers employee training targeted specifically at these urban stores and also supports the dealer in their selection and further training. Furthermore, employees increasingly have a more broad-based educational background – as IT experts, for instance, who are qualified to explain the digital world of Audi City. Their central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want. The stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, they will play host to readings, round-table discussions and exhibitions on issues such as urban development and mobility or on matters relating to art, culture and design.

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Double Honours For Land Rover In Auto Express Awards

The Range Rover Evoque and Land Rover Discovery 4 are continuing their winning ways in the 2012 Auto Express Awards, taking top honours respectively as Best Compact SUV and Best Large SUV.

For Evoque, which was the reigning Auto Express Car of the Year, it is a second successive victory in its class, demonstrating that the promise it showed in the build up to its launch last year has been fully realised. Its quality, performance and appeal have now been recognised by well in excess of 100 awards and excellent sales figures worldwide.

Evoque was challenged for honours in its class by its sister model, the Freelander 2, which earned a judges’ commendation, and the BMW X3.

Auto Express Editor-in-Chief, Steve Fowler said: “Last year’s Car of the Year is still the one to beat and easily keeps hold of its Best Compact SUV title.

“The Evoque is all about style, quality and driver appeal. It turns heads like little else, is built superbly and is great fun to drive – a truly brilliant all-rounder.”

Discovery 4 accomplishes a hat-trick this year, claiming the Best Large SUV award for the third year running, making it the pre-eminent model in its class every year since its launch.

The Auto Express success adds to an impressive array of honours for the model, demonstrating Discovery’s strength-in-depth as it progresses beyond the production milestone of 1,000,000 units; it has established its dominance in the class by winning the award eight consecutive times.

Fowler commented: “This is the third Auto Express award for Discovery 4, proof that it is one of the best cars in the real world. Nothing can touch its blend of go-anywhere ability, comfort, tremendous practicality and value. A continual programme of development keeps it ahead of the pack and keeps it looking cool, too.”

Discovery 4 took top spot in its category this year ahead of finalists the Porsche Cayenne and Hyundai Santa Fe. Land Rover’s across-the-board success this year was completed by the Range Rover being commended in the awards’ Luxury Car category.

Jeremy Hicks, Managing Director of Jaguar Land Rover UK, accepted the awards at a presentation at the Grand Connaught Rooms in London. He said: “These awards demonstrate the breadth of appeal that the Land Rover brand has in the UK. We have our strongest ever product line-up, and retail sales in the UK are up 28% YTD.

“The Discovery 4 is widely recognised as the world’s most versatile and capable SUV and the Range Rover Evoque is continuing to win awards that recognise its all-round performance, distinctive design, and class leading cost of ownership.”

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