Tag Archives: ATL Automotive

ATL Automotive| Year End Sale! (YES!)

ATL Automotive| Year End Sale! (YES!)

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ATL Auto Tip: Tighten that gas cap

Gas will evaporate from your car’s gas tank if it has an escape. Loose, missing or damaged gas caps cause 147 million gallons of gas to evaporate each year, according to the Car Care Council. So be sure to tighten that gas cap each time you fuel up your car.

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ATL Auto Tip: NEVER drive with the oil light on or flashing

NEVER drive with the oil light on or flashing, quickly pull over and turn off the engine. Checking the oil level will tell you whether you have a low oil situation or an internal oil pressure problem.

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Careers: We’re Looking for a Brand Manager

ATL Automotive Limited, Jamaica’s exclusive dealers for Honda, Volkswagen, Audi, Jaguarand Land Rover, is looking for a dynamic, motivated, self-starter to lead one of its brands.

The successful candidate should:

  • Be customer focused
  • Possess unrivalled confidence, capability and composure
  • Have demonstrable track record for sales
  • Demostrate excellent written, verbal communication and presentation skills
  • Be a team player, with ability to lead, motivate and challenge a team
  • Articulate creative and strategic ideas to grow the brand
  • Possess exceptional and interpersonal skills
  • Be outgoing, enthusiastic, visionary and ambitious
  • Be able to deliver the requirements of the stakeholders
  • Hold international qualifications in sales, management or business studies



  • To bring life, vibrancy and drive to the range
  • To excite the market
  • Execute activities that support the brand promise
  • To deliver the brand standards and requirements
  • To gain ownership of the brand segments in the market
  • Develop strategy for long term development, growth, sustainability and segment leadership
  • Ability to prepare and manage a budget
  • Experience in analyzing Marketing trends
  • Assist in building and organizing marketing plans
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ATL Auto Tip: If you find yourself in a skid, remain calm…


If you find yourself in a skid, remain calm, ease your foot off the gas, and carefully steer in the direction you want the front of the car to go. This procedure, known as “steering into the skid,” will bring the back end of your car in line with the front. For cars without anti-lock brakes, avoid using your brakes. If your car has ABS, brake firmly as you “steer into the skid.”

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ATL Auto Tip: Never drive through moving water…

Never drive through moving water if you can’t see the ground through it. Stop the car before entering the flooded area and check the water level ahead. If the water is deeper than the bottom of your doors or the bottom third of your wheels, do not attempt driving through it. Seek a detour instead.

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ATL Auto Tip| Turn on your lights when driving in heavy rain

Turn on your lights when driving in heavy rain even in the daytime. Headlights are a good way to let other drivers know where you are whenever visibility is poor. If your car has daytime running lights you still should put them on, so vehicles behind you can see you better.

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ATL Auto Tip – Replace the Windshield Wipers at Least Once a Year

Replace the windshield wipers on your vehicle at least once a year, especially before the rainy season. Wiper blades in bad weather conditions do not clear water from the windshield very well and may distort your view.

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KINGSTON, October 3, 2012 – ATL Automotive Limited, exclusive local dealer of Honda automobiles has been recognized by American Honda as Gold Star Certified, boasting a highly competent team of eleven Technicians equipped with the appropriate mix of Maintenance, Repair and Diagnostic skills to take care of customers’ vehicles.

Service Manager, Steve Chin says Honda awarded the company the Gold Star Distributor Certification in September following the completion of key courses by all Technicians in an extensive training programme administered by ATL in Jamaica and the Honda South Florida Training Centre.

The programme covers training in air conditioning, brake systems, electrical, engine, fuel and emissions, restraints, steering and suspensions, as well as transmissions. “Honda requires that a specific number of Technicians be trained to cover each area inside the Service Centre and we have not only met that requirement, hence the Gold Star Certification but we have gone beyond that to expose them to additional courses to further strengthen our team. Our two Master Technicians have been trained in all the above areas,” he explained.

Mr Chin is confident that the newly acquired status augurs well for the ATL Automotive Honda Service Centre. “We always knew we had the best team in Jamaica. But the recognition from Honda is a major accomplishment for the company as it will increase the level of confidence our customers have in us as an Unbeatable service team. We are here to keep their cars where they belong – on the road,” he said.

Mr Chin says the training is ongoing as one Technician must be sent to the Training Centre at least once a year.

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ATL Automotive worker hands over more than $200,000 he found in customer’s Audi

Michael Edwards, service gate monitor at ATL Automotive, takes photos of a motor vehicle brought in for servicing. Edwards, whose job it is to check and record the contents of customers’ vehicles as they enter the Service Department, handed over more than $200,000 he found while checking in a customer’s Audi Q5 SUV recently.

IT could have been his lucky day, but Michael Edwards chose to follow his grandmother’s advice to be honest the day he handed over more than $200,000 he found while checking in a customer’s Audi Q5 SUV for servicing at ATL Automotive recently.

“I have my bills to pay and back-to-school expenses for my daughter are hitting me hard, but my grandmother always told me that honesty carries you through the world,” Edwards said.


Edwards’ job as service gate monitor is to check and record the contents of customers’ vehicles as they enter the Service Department, a position he has held at the company for the last two years.

“I was taking pictures of the vehicle and when I opened the glove compartment some huge coils of money fell out. I was surprised that someone had left so much money in a car, so I took the money to my manager,” he recalled.

Edwards prides himself on being an honest, hard worker. “Some people believe that ghetto people are dishonest. But I wouldn’t just take someone’s money and run off with it because I don’t know how they got it, so I will continue to work for mine,” he pointed out.

Having worked at other automotive dealerships, Edwards — who has been performing similar roles in the industry for the last 15 years — says he has found other valuables in customers’ vehicles, including jewellery and mobile phones.

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