AUDI – FASTEST GROWING PREMIUM BRAND AS SALES MORE THAN DOUBLE

Exclusive local dealer of Audi, ATL Automotive is reporting that sales of the premium brand in Jamaica increased by 135% between January and June this year, continuing on a record-breaking trend. At the end of June 2012, the dealer had already delivered 94 Audi vehicles to Jamaican customers compared to 40 during the same period last year.

Close examination of the figures from the Automobile Dealers Association (ADA) show that the increase can be largely attributed to the performance of three models. Leading the increase is the midsize sedan Audi A6 reflecting a 466% jump over last year. The current best seller in the premium midsize SUV segment, the Audi Q5 increased by 157.9%, while in the large SUV segment, sales of the Q7 rose by 100%.

General Manager and Audi Brand Manager at ATL Automotive says the vehicles are competitively priced with starting prices being $6.8M for the A6, $6.5M for the Q5 and $10.5M for the Q7. All prices include a three years’ service plan.

According to Mr Desnoes, the demand for Audi vehicles has been relatively high over the last two years. “There are far more Audi vehicles on the road now more than ever. Last year in particular, we noticed there was a high demand for Audis. We anticipated that the demand would be even higher this year and we have done the ground work to ensure that we have the volume to meet the customer’s demands and we are seeing amazing results at the half-year mark,” he explained.

According to Mr Desnoes, the company is fast approaching its 2012 sales target for Audi vehicles. “The year 2011 was the best for Audi in Jamaica as we sold 123 units. Based on average monthly sales so far, we expect to surpass last year’s total sales before September,” he pointed out.

Mr Desnoes is confident that Audi will further penetrate the market with the introduction of a compact SUV, the Audi Q3 set to arrive in Jamaica by September. “It is a compact SUV, which means it is coming at an even more affordable price point for those persons in the market for a smaller premium SUV. It is compact, sporty, versatile, efficient, powerful and has superior off road capabilities,” he noted.

Continuing, he added “the Q3 uses the same engine currently used in the Q5 which is a larger SUV with a seven speed Direct Shift Gearbox.  Described a pocket rocket, this vehicle will get you from 0-60kmh in 6.9 seconds while giving you the 37 miles per gallon and the versatility of a 4×4 performance synonymous with SUVs.”

The General Manager says the figures are encouraging going into 2013 when the company expects even more record breaking performances with the opening of the new sophisticated Audi and Volkswagen showrooms on Oxford Road in Kingston. “These state-of-the-art showrooms are unmatched by any other in the region and will wow customers. We have invested US$13M to build these showrooms. No other automotive company in Jamaica’s history has invested this much into a facility,” he noted.

The opening of the new showrooms in Kingston comes on the heels of the Montego Bay showroom which was opened in 2010, another major investment by the company in the automotive industry.

 

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