Category Archives: Uncategorized

ATL Automotive| Year End Sale! (YES!)

ATL Automotive| Year End Sale! (YES!)

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Honda tops IIHS safety tests

The redesigned 2014 Civic was the only small car to score maximum ratings for both its 2-door and 4-door models in stringent front-end crash tests performed by the Insurance Institute for Highway Safety (IIHS).

Twelve compact and subcompact cars including the Honda Civic, Dodge Dart, Ford Focus, Hyundai Elantra and Kia Soul were included in the "small overlap" crash test, which replicates an accident in which the front corner of a car clips another car, a pole or a tree at 40 mph. In all, half of the dozen cars tested by the IIHS fared poorly, but six performed well with the Honda Civic cinching top ratings and being named the ‘Top Safety Pick +’ .

In the case of the Honda Civic, the IIHS said "dummy movement during the test was well-controlled and both cars had only minimal intrusion into the occupant compartment, so survival space for the dummy was well-maintained."

Safety is critical in the fast-growing small-car market with many buyers downsizing from larger vehicles in favour of the compact car’s impressive gas mileage.

The Honda Civic has earned consecutive safety awards with its 2013 four-door model nabbing the highest five-star rating in crash tests by the National Highway Traffic Safety Administration (NHTSA) and the two-door earning four out of five stars.

ATL Automotive is the exclusive dealership for Honda in Jamaica and in addition to the award winning Civic also carries the Accord, City, Fit and CRV models.

ATL Auto Tip: Don’t skimp on maintenance.

Be serious about auto care. Your car’s performance depends on it. Always follow the manufacturer-recommended maintenance. The car is designed to run a certain way. If you neglect it, it won’t be as efficient.

AUDI AG: double-digit sales growth continues in September

Audi sales figures continue to rise at a double-digit rate: In September the company delivered around 136,600 automobiles to
customers worldwide. This represents an increase of 13.6 percent. In the first three quarters, around 1,097,500 customers chose a model with the four rings – 12.8 percent more than in the prior-year period. The past month saw the company benefit from continuing strong growth in the United States (+26.5%) and China (+20.5%). Furthermore, AUDI AG yet again grew in Europe, despite the difficult market conditions in some parts of the region – sales were up 7.4 percent on the corresponding month of 2011. As a result, September saw the Ingolstadt-based company maintain its sales growth in all regions of the world. “This year we reached the tally of one million cars sold after just nine months – clear evidence that we are realizing our strategic goals in the right way,” commented Luca de Meo, Member of the Board of Management for Marketing and Sales at AUDI AG. “We are seeing our new models succeed in the marketplace, reflecting the tastes of customers,” continued de Meo. Especially models such as the A1 Sportback, the Q3 and the A6 Avant contributed to growth of 7.4 percent in Europe compared with the same month of the previous year. Audi thus maintained its pattern of growth in the home market of Germany in September, posting sales growth of 3.5 percent (20,712 units). Cumulatively, unit sales in Germany after the first nine months of the year have now reached 198,777 automobiles delivered (+7.4%). The second-largest European market for Audi also reported a clear jump in sales last month: Its sales total in the United Kingdom increased by 20 percent to 22,389 units. The dynamic growth of recent months continued in Russia, where the four rings
ended the month up 57.3 percent on the corresponding period of 2011. From January through September, 25,442 Russian customers took receipt of the keys to a new Audi, 42.9 percent more than in the equivalent period of 2011. Growth in Russia was driven by the range of SUV models available from the Ingolstadt carmaker. For example the Q3 – which has not yet been on the market for a full year – is already the country’s best-selling Audi model, closely followed by the Audi Q5. Audi of America added a further chapter to its success story in September with yet another record month. In the United States the company sold 26.5 percent more vehicles than in the corresponding month of the previous year. Its performance owed much to the steady growth of the new-generation A4 and A5, and to the swift progress made by the Q7. Almost twice as many customers as in September 2011
chose to buy this full-size SUV model (+94.6%). With 100,694 cars sold in the year to date, this is the first time ever that Audi of America has exceeded the 100,000 mark by the end of the third quarter – in 2011 it did not reach that point until into November. The successful C and D-segment models from the Ingolstadt carmaker are instrumental in this success, representing 31.3 percent of the company’s deliveries in the United States in the nine-month period. The SUV and full-size models also put in a strong performance in China. Unit sales there continued to climb, and the delivery total of 35,512 for September was up 20.5 percent on the same month of 2011. Cumulatively, Audi increased its sales there to 297,060 automobiles, representing a growth rate of 31.4 percent. The most popular model with customers remained the locally built A6 L, of which some 96,100 were sold. In the Asia-Pacific region Audi also enjoyed considerable growth in India in the past month. Demand for models with the four rings was up 82.2 percent there. With a total of 6,423 cars delivered in the first three quarters of the year, Audi already exceeded the record sales total for the whole of 2011 (5,511 units) by the end of September.

ATL Automotive worker hands over more than $200,000 he found in customer’s Audi

Michael Edwards, service gate monitor at ATL Automotive, takes photos of a motor vehicle brought in for servicing. Edwards, whose job it is to check and record the contents of customers’ vehicles as they enter the Service Department, handed over more than $200,000 he found while checking in a customer’s Audi Q5 SUV recently.

IT could have been his lucky day, but Michael Edwards chose to follow his grandmother’s advice to be honest the day he handed over more than $200,000 he found while checking in a customer’s Audi Q5 SUV for servicing at ATL Automotive recently.

“I have my bills to pay and back-to-school expenses for my daughter are hitting me hard, but my grandmother always told me that honesty carries you through the world,” Edwards said.


Edwards’ job as service gate monitor is to check and record the contents of customers’ vehicles as they enter the Service Department, a position he has held at the company for the last two years.

“I was taking pictures of the vehicle and when I opened the glove compartment some huge coils of money fell out. I was surprised that someone had left so much money in a car, so I took the money to my manager,” he recalled.

Edwards prides himself on being an honest, hard worker. “Some people believe that ghetto people are dishonest. But I wouldn’t just take someone’s money and run off with it because I don’t know how they got it, so I will continue to work for mine,” he pointed out.

Having worked at other automotive dealerships, Edwards — who has been performing similar roles in the industry for the last 15 years — says he has found other valuables in customers’ vehicles, including jewellery and mobile phones.

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Land Rover Disovery 4 Review by Jamaica Observer

Check out this local review of the Land Rover Discovery 4 by Jamaica Observer …what more could you want in a vehicle?

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Exclusive local dealer of the Volkswagen brand, ATL Automotive has announced deals of up to $255,000 off 2012 VW passenger vehicles effective immediately. This comes as the company celebrates increased sales of nearly 200% in both passenger and commercial vehicles at the half year mark this year over last year.

Leading the line-up is the award winning 2012 Motor Trend car of the Year, the VW Passat now being offered for $4.195M down from $4.45M. Current monthly payments are approximately $65,000. This mid-sized sedan has also copped a multitude of awards including Best Family Car from Kelley Blue Book and IIHS Top Safety Pick.

Credited as the most powerful SUV and the only true 4 x 4 in its class, the price of the 2012 VW Tiguan has been slashed by $200,000 to an attractive new price of $3.795M, with monthly payments of approximately $59,000.

The increasingly popular compact sedan, VW Jetta is competitively priced for young adults seeking that first new ride at $3.195M, reflecting a $200,000 reduction with approximate monthly payments of $49,500.

Volkswagen Brand Manager at ATL Automotive, Adam Harris says the demand for the brand in the local market over the last two years has been phenomenal. “Volkswagen, Europe’s largest automaker has set a target of 2018 to become the world’s leading automaker. At present, the brand holds the number three spot and we are confident that the recent acquisition of Porsche and the continued technological innovations across all its brands will propel it to that coveted number one spot,” he explained.

Mr. Harris went on to underscore ATL Automotive’s commitment to supporting Volkswagen’s thrust by continuing to register record breaking sales of the VW brand in Jamaica and by extension, the region. “We continue to position the VW brand as the best overall value for money in the marketplace. We are offering world class German engineered vehicles at affordable prices. These are vehicles with the same Dual Clutch Gear Box (DSG) used in Volkswagen’s premium high performance brands including Porsche, Lamborghini, Bugatti and Audi,” he pointed out.

Commenting on the new prices of the vehicles, Mr. Harris said the reductions are not only aimed at providing more Jamaicans with the opportunity to drive a brand new vehicle. “Volkswagen means “The People’s Car” in German and ATL Automotive has a VW vehicle for everyone in our showroom,” noted.

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