Monthly Archives: October 2012

ATL Auto Tip: Don’t skimp on maintenance.

Be serious about auto care. Your car’s performance depends on it. Always follow the manufacturer-recommended maintenance. The car is designed to run a certain way. If you neglect it, it won’t be as efficient.


ATL Auto Tip: Tighten that gas cap

Gas will evaporate from your car’s gas tank if it has an escape. Loose, missing or damaged gas caps cause 147 million gallons of gas to evaporate each year, according to the Car Care Council. So be sure to tighten that gas cap each time you fuel up your car.

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ATL Auto Tip: NEVER drive with the oil light on or flashing

NEVER drive with the oil light on or flashing, quickly pull over and turn off the engine. Checking the oil level will tell you whether you have a low oil situation or an internal oil pressure problem.

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ATL Auto Tip: Get preventative maintenance regularly on your car

Have your car-care expert perform preventive maintenance services on a regular basis, such as topping off fluid levels, inspecting belts and hoses, checking tire pressure and the engine oil, and making sure all lights are working properly.


ATL Auto Tip: Never Ignore Strange Noises

Never ignore strange noises. If you drive the car most of the time, and you hear a noise that was not there the last time you drove the car, and it does not sound like it is going away any time soon, contact your dealer immediately for an inspection. It’s always better to be safe than sorry.


Careers: We’re Looking for a Brand Manager

ATL Automotive Limited, Jamaica’s exclusive dealers for Honda, Volkswagen, Audi, Jaguarand Land Rover, is looking for a dynamic, motivated, self-starter to lead one of its brands.

The successful candidate should:

  • Be customer focused
  • Possess unrivalled confidence, capability and composure
  • Have demonstrable track record for sales
  • Demostrate excellent written, verbal communication and presentation skills
  • Be a team player, with ability to lead, motivate and challenge a team
  • Articulate creative and strategic ideas to grow the brand
  • Possess exceptional and interpersonal skills
  • Be outgoing, enthusiastic, visionary and ambitious
  • Be able to deliver the requirements of the stakeholders
  • Hold international qualifications in sales, management or business studies



  • To bring life, vibrancy and drive to the range
  • To excite the market
  • Execute activities that support the brand promise
  • To deliver the brand standards and requirements
  • To gain ownership of the brand segments in the market
  • Develop strategy for long term development, growth, sustainability and segment leadership
  • Ability to prepare and manage a budget
  • Experience in analyzing Marketing trends
  • Assist in building and organizing marketing plans
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ATL Auto Tip: Be Prepared



Ensure your vehicle emergency kit is restocked. If you don’t have one, create one with items such as bottled water, a flashlight, flares, duct tape, an extra cell phone, energy bars, a blanket, phone number for roadside assistance and a can of Fix-a-Flat.

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ATL Auto Tip: If you find yourself in a skid, remain calm…


If you find yourself in a skid, remain calm, ease your foot off the gas, and carefully steer in the direction you want the front of the car to go. This procedure, known as “steering into the skid,” will bring the back end of your car in line with the front. For cars without anti-lock brakes, avoid using your brakes. If your car has ABS, brake firmly as you “steer into the skid.”

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Volkswagen Commercial Vehicles Achieves 4.9 Percent Increase in Worldwide Deliveries in Nine Months

In the first three quarters of this year Volkswagen Commercial Vehicles delivered 409,300 urban delivery vehicles, transporters and pickups to customers throughout the world. Compared to the corresponding period last year (January – September 2011: 390,000) this represents an increase of 4.9 percent.  Worldwide deliveries of the Amarok pickup were up by 23.9 percent to 58,700 vehicles (January – September 2011: 47,400). Crafter deliveries rose by 35.4 percent to 36,400 units (January – September 2011: 26,900). Deliveries of the T5 series increased in the first three quarters by 3.6 percent to 119,900 (January – September 2011: 115,800). Worldwide Caddy deliveries were down by 2.2 percent to 115,800 vehicles (January – September 2011: 118,400).
In Western Europe, including Germany, brand deliveries from January to September 2012 went up by 1.2 percent to 214,600 vehicles. Deliveries in Eastern Europe up to the end of September rose by 24.3 percent to 30,900 vehicles.
In the first nine months of 2012, Germany was Volkswagen Commercial Vehicles largest-volume market in Europe, with a growth of 2.7 percent to 93,700 customer deliveries.“Despite the tense general situation in the Eurozone, we have succeeded in maintaining our steady increase in deliveries. In this we continue to stand apart from the downward development of the European market as a whole, although we are aware of the difficult conditions”, emphasized Bram Schot, Member of the Executive Management for Sales and Marketing, Volkswagen Commercial Vehicles Brand.
In South America the brand delivered three percent more vehicles to customers than in the corresponding period of the previous year, with 108,100 units. Deliveries of the Saveiro were down by 6.5 percent to 58,100 (January – September 2011: 62,100) whereas the T2, with 20,500 deliveries, showed a five percent increase (January – September 2011: 19,500).
In Africa Volkswagen Commercial Vehicles boosted deliveries by 17.3 percent to 14,300 units and in the Asia-Pacific region, the brand achieved an increase of 59.8 percent, with a delivery volume of 13,300 vehicles.

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ATL Auto Tip: Never drive through moving water…

Never drive through moving water if you can’t see the ground through it. Stop the car before entering the flooded area and check the water level ahead. If the water is deeper than the bottom of your doors or the bottom third of your wheels, do not attempt driving through it. Seek a detour instead.

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