Exclusive local dealer of the Volkswagen brand, ATL Automotive has announced deals of up to $255,000 off 2012 VW passenger vehicles effective immediately. This comes as the company celebrates increased sales of nearly 200% in both passenger and commercial vehicles at the half year mark this year over last year.

Leading the line-up is the award winning 2012 Motor Trend car of the Year, the VW Passat now being offered for $4.195M down from $4.45M. Current monthly payments are approximately $65,000. This mid-sized sedan has also copped a multitude of awards including Best Family Car from Kelley Blue Book and IIHS Top Safety Pick.

Credited as the most powerful SUV and the only true 4 x 4 in its class, the price of the 2012 VW Tiguan has been slashed by $200,000 to an attractive new price of $3.795M, with monthly payments of approximately $59,000.

The increasingly popular compact sedan, VW Jetta is competitively priced for young adults seeking that first new ride at $3.195M, reflecting a $200,000 reduction with approximate monthly payments of $49,500.

Volkswagen Brand Manager at ATL Automotive, Adam Harris says the demand for the brand in the local market over the last two years has been phenomenal. “Volkswagen, Europe’s largest automaker has set a target of 2018 to become the world’s leading automaker. At present, the brand holds the number three spot and we are confident that the recent acquisition of Porsche and the continued technological innovations across all its brands will propel it to that coveted number one spot,” he explained.

Mr. Harris went on to underscore ATL Automotive’s commitment to supporting Volkswagen’s thrust by continuing to register record breaking sales of the VW brand in Jamaica and by extension, the region. “We continue to position the VW brand as the best overall value for money in the marketplace. We are offering world class German engineered vehicles at affordable prices. These are vehicles with the same Dual Clutch Gear Box (DSG) used in Volkswagen’s premium high performance brands including Porsche, Lamborghini, Bugatti and Audi,” he pointed out.

Commenting on the new prices of the vehicles, Mr. Harris said the reductions are not only aimed at providing more Jamaicans with the opportunity to drive a brand new vehicle. “Volkswagen means “The People’s Car” in German and ATL Automotive has a VW vehicle for everyone in our showroom,” noted.

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