Tag Archives: ATL Autohaus

Land Rover Disovery 4 Review by Jamaica Observer

Check out this local review of the Land Rover Discovery 4 by Jamaica Observer …what more could you want in a vehicle?

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VW EYE TEST

Meet optometrist Dr. Heeney. As a lifelong Volkswagen fan, she decided to give her patients a little something different when testing their vision.

Can you spot the Volkswagen cars in her eye test?

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Audi A8 ranks highest in large premium car segment and highest performing model overall, Audi A6 ranks highest in its segment in the 2012 J.D. Power and Associates APEAL study

The 2012 Audi A8 is the highest performing model in the study for the first time; 2012 Audi A6 receives the Most Appealing Midsize Premium Car designation

The Audi A8 received the award for the most appealing large premium car and is the overall best performing model in the 2012 J.D. Power and Associates APEAL study released today (July 25).

The study measures how gratifying ownership of a new vehicle is to consumers, who gave the Audi luxury flagship sedan high marks. In fact, the A8 received the highest score in the 2012 study. APEAL survey respondents also ranked the redesigned and progressive Audi A6 as the most appealing model in the midsize premium car segment.

Overall, Audi APEAL study scores improved by 13 points from 2011 results, indicating an immediate payoff for the Audi brand strategy to bring the most technologically advanced lineup of models to U.S. consumers in the luxury car market.

Audi moved up one position to rank 4th out of the 34 nameplates in the 2012 APEAL study. This is the 17th year of the J.D. Power and Associates US Automotive Performance, Execution and Layout (APEAL) Study SM, which examines owners’ assessments of the design, content, layout, and performance of their new vehicle in the first 90 days of ownership.

“Audi products have become the envy of the luxury automotive industry,” said Scott Keogh, President, Audi of America. “This is a result of our unwavering focus on developing premium vehicles that are intelligent in design, progressive in technology, and exceptional in performance. According to the 2012 J.D. Power and Associates APEAL Study, consumers are recognizing this as well. There can be no question that Audi has the right lineup for these times.”

The 2012 Audi A8 – the flagship of the Audi brand known for its superior design and progressive advances in engineering, technology and performance – received the APEAL award in the Large Premium Car segment. With a score of 902, the A8 was the highest-performing model in the 2012 APEAL Study. This marks the first time in the history of the study that an Audi model achieves this distinction. With its design and innovative Audi connect™ system which offers Google Earth™, Google™ Local Search, clear and efficient Google™ Voice Local Search, real-time weather, fuel prices, news and travel information as well as a Wi-Fi connection for up to eight devices, its no wonder that the A8 received such high marks by APEAL respondents. Audi is the only brand globally offering factory-installed wireless Internet, an advance now available in core models, such as the Audi A4, Audi A5 and Audi Q5.

The 2012 Audi A6 received the highest ranking in the J.D. Power and Associates APEAL study for the Midsize Premium Car segment. One of the most innovative and technologically advanced Audi models to date, the A6 boasts intelligent features such as head-up display, a MMI® touch pad that recognizes handwriting in multiple languages, a thermal imaging camera with night vision assistant as well as the Audi pre sense plus driver assistance system. The A6 also features Audi connect.

Other Audi models fared well in the J.D. Power and Associates APEAL study results: the 2012 A4/5, Q5, Q7, and TT all ranked third in their respective segments.

 

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AUDI – FASTEST GROWING PREMIUM BRAND AS SALES MORE THAN DOUBLE

Exclusive local dealer of Audi, ATL Automotive is reporting that sales of the premium brand in Jamaica increased by 135% between January and June this year, continuing on a record-breaking trend. At the end of June 2012, the dealer had already delivered 94 Audi vehicles to Jamaican customers compared to 40 during the same period last year.

Close examination of the figures from the Automobile Dealers Association (ADA) show that the increase can be largely attributed to the performance of three models. Leading the increase is the midsize sedan Audi A6 reflecting a 466% jump over last year. The current best seller in the premium midsize SUV segment, the Audi Q5 increased by 157.9%, while in the large SUV segment, sales of the Q7 rose by 100%.

General Manager and Audi Brand Manager at ATL Automotive says the vehicles are competitively priced with starting prices being $6.8M for the A6, $6.5M for the Q5 and $10.5M for the Q7. All prices include a three years’ service plan.

According to Mr Desnoes, the demand for Audi vehicles has been relatively high over the last two years. “There are far more Audi vehicles on the road now more than ever. Last year in particular, we noticed there was a high demand for Audis. We anticipated that the demand would be even higher this year and we have done the ground work to ensure that we have the volume to meet the customer’s demands and we are seeing amazing results at the half-year mark,” he explained.

According to Mr Desnoes, the company is fast approaching its 2012 sales target for Audi vehicles. “The year 2011 was the best for Audi in Jamaica as we sold 123 units. Based on average monthly sales so far, we expect to surpass last year’s total sales before September,” he pointed out.

Mr Desnoes is confident that Audi will further penetrate the market with the introduction of a compact SUV, the Audi Q3 set to arrive in Jamaica by September. “It is a compact SUV, which means it is coming at an even more affordable price point for those persons in the market for a smaller premium SUV. It is compact, sporty, versatile, efficient, powerful and has superior off road capabilities,” he noted.

Continuing, he added “the Q3 uses the same engine currently used in the Q5 which is a larger SUV with a seven speed Direct Shift Gearbox.  Described a pocket rocket, this vehicle will get you from 0-60kmh in 6.9 seconds while giving you the 37 miles per gallon and the versatility of a 4×4 performance synonymous with SUVs.”

The General Manager says the figures are encouraging going into 2013 when the company expects even more record breaking performances with the opening of the new sophisticated Audi and Volkswagen showrooms on Oxford Road in Kingston. “These state-of-the-art showrooms are unmatched by any other in the region and will wow customers. We have invested US$13M to build these showrooms. No other automotive company in Jamaica’s history has invested this much into a facility,” he noted.

The opening of the new showrooms in Kingston comes on the heels of the Montego Bay showroom which was opened in 2010, another major investment by the company in the automotive industry.

 

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Newly Styled Audi A4 2013 on Smile Jamaica TVJ for July 12

Don’t miss the newly styled Audi A4 on Smile Jamaica, TVJ tomorrow morning at 7:45. Senior Sales Consultant, Etus Collman will be in studio highlighting the brilliant features.

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Double Honours For Land Rover In Auto Express Awards

The Range Rover Evoque and Land Rover Discovery 4 are continuing their winning ways in the 2012 Auto Express Awards, taking top honours respectively as Best Compact SUV and Best Large SUV.

For Evoque, which was the reigning Auto Express Car of the Year, it is a second successive victory in its class, demonstrating that the promise it showed in the build up to its launch last year has been fully realised. Its quality, performance and appeal have now been recognised by well in excess of 100 awards and excellent sales figures worldwide.

Evoque was challenged for honours in its class by its sister model, the Freelander 2, which earned a judges’ commendation, and the BMW X3.

Auto Express Editor-in-Chief, Steve Fowler said: “Last year’s Car of the Year is still the one to beat and easily keeps hold of its Best Compact SUV title.

“The Evoque is all about style, quality and driver appeal. It turns heads like little else, is built superbly and is great fun to drive – a truly brilliant all-rounder.”

Discovery 4 accomplishes a hat-trick this year, claiming the Best Large SUV award for the third year running, making it the pre-eminent model in its class every year since its launch.

The Auto Express success adds to an impressive array of honours for the model, demonstrating Discovery’s strength-in-depth as it progresses beyond the production milestone of 1,000,000 units; it has established its dominance in the class by winning the award eight consecutive times.

Fowler commented: “This is the third Auto Express award for Discovery 4, proof that it is one of the best cars in the real world. Nothing can touch its blend of go-anywhere ability, comfort, tremendous practicality and value. A continual programme of development keeps it ahead of the pack and keeps it looking cool, too.”

Discovery 4 took top spot in its category this year ahead of finalists the Porsche Cayenne and Hyundai Santa Fe. Land Rover’s across-the-board success this year was completed by the Range Rover being commended in the awards’ Luxury Car category.

Jeremy Hicks, Managing Director of Jaguar Land Rover UK, accepted the awards at a presentation at the Grand Connaught Rooms in London. He said: “These awards demonstrate the breadth of appeal that the Land Rover brand has in the UK. We have our strongest ever product line-up, and retail sales in the UK are up 28% YTD.

“The Discovery 4 is widely recognised as the world’s most versatile and capable SUV and the Range Rover Evoque is continuing to win awards that recognise its all-round performance, distinctive design, and class leading cost of ownership.”

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